Disguise expands Middle East footprint with new hubs, hires and partners

Disguise is opening a Saudi Arabia entity in 2026 and a UAE entity in 2027 as it deepens its push into the Middle East’s fast-growing immersive and live experiences market. The company is also adding local talent and partnering with Tanmiya and A Loud Minority to support customers across MENA.

Why it matters: - Disguise is building a larger on-the-ground presence in a region where demand for immersive entertainment, live events and cultural projects is growing. - The expansion is designed to give customers and partners faster access to creative and technical support across Saudi Arabia, the UAE and the wider MENA region. - The move also strengthens Disguise’s position around major destination projects and large-scale experiential production.

What happened: - Disguise said it will establish a new business entity in Saudi Arabia later in 2026. - The company plans to open another entity in the United Arab Emirates in 2027. - Disguise announced strategic partnerships with Tanmiya and A Loud Minority. - Disguise also added Issa Al Azry in Dubai as Solutions Design Specialist. - A second regional hire is currently in progress.

The details: - Disguise’s technology has already powered visuals for landmark Middle East venues and events, including MDLBEAST Soundstorm, the Burj Khalifa and Al Wasl Dome. - The new Saudi Arabia and UAE entities will serve as regional hubs for Disguise’s expanding team. - Disguise said the hubs will support closer collaboration with customers across MENA and provide creative and technical help on the ground. - Tanmiya, an international investment and advisory platform, will help Disguise establish and grow its presence across Saudi Arabia and the wider MENA region. - Tanmiya will also help Disguise connect with opportunities tied to regional investment in live and immersive experiences. - A Loud Minority, a technical production and design consultancy, will collaborate with Disguise on projects across the region. - A Loud Minority has worked on shows and installations including Terhal by Dragone in Saudi Arabia and UNTOLD Music Festival in the UAE. - Issa Al Azry brings experience in immersive technologies, live events and complex technical system design. - Al Azry will work with customers and partners on the ideation, design and delivery of immersive projects.

Between the lines: - The expansion signals that Middle East clients increasingly expect local support, not just remote delivery. - Disguise is pairing corporate expansion with partnerships and hiring, which suggests the company sees regional growth as a service and relationship play, not only a sales opportunity. - The timing aligns with the region’s push to become a larger global destination for entertainment and live experiences.

What’s next: - Disguise expects to launch its Saudi Arabia entity in 2026 and the UAE entity in 2027. - The company will continue adding regional talent as it builds out its MENA team. - The partnerships with Tanmiya and A Loud Minority will be used to support upcoming immersive projects across the region.

The bottom line: - Disguise is moving from a strong regional presence to a more permanent Middle East operating base, betting that local infrastructure will be essential to winning complex immersive work.